The no bullshit comparison of the “top” Real Estate social media lead generation sources.

Tired of articles like “Top 47 ways of generating Real Estate leads” or “Top tips to generate real estate leads from the Pros” ?

This is a blog post from a Software Engineer with 20 years of industry experience (not a Real Estate Pro) who knows how Search Engines work. How Facebook, Twitter and Google Ads work (or don’t work). If you are a Real Estate Agent, who has had success with any of these feel free to leave a comment below.

  1. Facebook Ads  3star

You took that course in Facebook Ads (or worse hired a Digital/Social media Marketing Agency and fell for the pitch /looks of that 21 year old college grad). Then you literally started drooling when you saw how Facebook lets you create and narrow your Ad Audience to Age Range, Income Level, life events like having Kids or Divorce etc etc. Then you shelled out a few hundred or even thousand dollars in your Facebook Ad. The Ad ran for 2 weeks and you got hundreds and thousands of impressions and even some likes on your post or Facebook page.

But guess what? You can have a million likes on your page, but it doesn’t convert, it is worthless.

Ask a friend, any friend. When they were looking to buy or sell their house, did they go looking on Facebook? If the answer is NO, you need to get off of Facebook. If your goal is to get likes for brand recognition, feel free to spend $100/month but nothing more. Also, remember Facebook is an Ad company, if you give it money it will happily take it from you. Also, when you decide to spend that $100, you will most likely need to spend several more hundreds on creating an ad that is attractive enough for people to like it or engage with it.

2. Instagram 1star

I see a lot of Agents on Instagram because Gary Vaynerchuk told them that is the platform of the future. I love Gary and he is a very inspiring personality. Instagram is a social network not a place to sell and buy houses. If you are tech savvy and want to network with other Agents, use it by all means. But don’t expect closings from Instagram.

3. Twitter 1star

I have messed with Twitter for years (at least 10 years). It is a great platform to follow businesses or people and keep abreast of the latest buzz. But Twitter has struggled for years trying to monetize their platform and for good reason. Twitter Ads don’t work. Before writing this, we even tried the latest feature that Twitter introduced called “Promo Mode“. All that does is for a flat subscription fee of $99/month, it will promote all  your tweets more often. All you have to do is “Tweet” and your tweets start showing on people’s twitter more often. But after running this for a month on a test account, we noticed not even 1 follower (Remember, followers are just followers they are not even conversions)

4. Google Adwords 4star

Let us talk about the 700 lb Gorilla. Start with the first question. When somebody is searching for Homes or Realtors, where are they looking? They always start with Google. Even if they might end up at Zillow or some other website. So, here is your real shot at getting some leads. But before you get excited, this is also a double edged sword because here is a secret shhh…. IT IS NOT A SECRET! When somebody is looking for Homes for sale or Real Estate Agents, there are plenty of companies with deep pockets paying top dollar for their Ads to show on the top. So, although we rated Adwords 4, it is really a 4 for people with deep pockets. Because you will never get there on the top.

Are you doomed then? Absolutely not! In fact there are free options out there which you may not be aware of.

This article is not about telling you 10 ways to attract leads, but after discouraging you all along and shooting down all ad companies, I think it will be nice if I end the article on a positive note.

Well, the good news is that you are not doomed at all. You have options and they don’t cost anything or they are cheap. But there is nothing called “Instant Gratification” here. You have to put in the work, and it is not hard at all. So, here are a few easy ways to get your name out there.

1. Google My Business

Have you noticed search results like these in Google? They are not limited to Restaurants. Here is your chance of dominating the search results when somebody looks for “Real Estate Agents” or “Real Estate Agents near me”. And best of all, it is free. Just register your business here => https://www.google.com/business/

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2. Try Agent NEO – Voice Technology for Real Estate

Let me give an honorable mention to Agent NEO – Our cutting edge (almost bleeding edge) tool for Real Estate. Here is a quick intro of how it works. Sign up for your free 7 day trial here => https://neolocalagent.com/Account/Register

Why should I use Agent NEO?

  • Be where your clients are Voice Technology and Virtual Assistants are the next big wave of the future. Devices like Amazon Echo and Google Home are revolutionizing the way we interact with our gadgets. With more and more people adopting virtual assistants and using them on a daily basis, you will be there when they reach out to you.
  • Stay on top of your game In 2016, there were only 5 million Amazon Echos sold. Within 1 year, this number has ballooned to more than 25 million. We are here to enable you to take advantage of this exciting new way of interacting with our devices.
  • Putting you on Speed Dial Agents spend a lot of money trying to acquire new leads. But we all know that the best new business comes from word of mouth referrals from old clients. When your clients download our Alexa app using your personalized link, they are permanently tied to you. This means that you get all their Home Buying, Selling and Home Valuation inquiries right in your inbox. With future updates, you will be able to broadcast personal messages to your clients Echo devices. When you keep in touch with your clients, they will always think of you for their Real Estate needs. Plus, they are more likely to recommend you to their friends.
  • My Alexa When you sign up with us, you get a personalized link that you can share in your email signatures and all your social media sites. Anybody who sees your feed and downloads our app using your link is permanently tied to you. So, you will get all their real estate inquiries forever! Even when they make inquiries out of the region you service.

3. Advertise Hyper Local

If you want to use Google Adwords or even Facebook Ads, advertise hyper local. When people are looking to buy homes, they have already narrowed down neighborhoods in there minds. So, if they are in Dallas, they will not be searching for Homes in Dallas. They will most likely be searching for “Homes in Coppell” or “Homes in Highland Park” or “For sale by owner in Valley Ranch”. If you want to spend your ad dollars wisely, make sure you tell Facebook, Google or whatever ad platform you are using to only show your ads in hyper local neighborhoods in niches. You will end up spending less money and more people will find you.

4. Start Blogging

What do home buyers search when they are looking to buy a home? If you have knowledge about your domain, start writing meaningful content about it. Either start your own blog on wordpress or write for somebody else. Check out these few searches that home buyers/sllers look for in Google

  1. best homes for first time home buyer
  2. first time home buyer guide
  3. process of buying a home
  4. tips to sell in under a month
  5. short selling your home
  6. listing property for sale by owner

If you can write compelling articles that answer real questions, people will read it. You can even advertise these articles in your locality/neighborhood and add a plug at the end to contact you.

The bottom-line is there is not shortcut to success. There are well documented ways to get there, but all of them require you to put in a reasonable amount of work.

 

Alexa! find a 4 bedroom home for sale near me

Looking for a homes for sale near you? Amazon Alexa can help you with that. Did you know, our  Alexa app ‘Agent NEO’ can connect you with thousands of top quality Realtors around you?

All you have to do is

  • Download Agent NEO Alexa app : http://amzn.to/2y1sMZB
  • Then simply say “Alexa, find a 4 bedroom house in {your location}”
  • Alexa will ask you a few simple questions and connect you with a qualified local Agent.

Check out this video showing how Agent NEO works: http://bit.ly/agneo

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How to get leads for Real Estate using Amazon Alexa with its 27 million strong user base

Voice technology is experiencing unprecedented growth. A new study suggests that in 5 years, half of US households will have a Virtual/Voice Assistant.  In 2016, there were only 5 million Amazon Echos sold. Within 1 year, this number has ballooned to more than 25 million. We are here to enable you to take advantage of this exciting new way of interacting with our devices.

As a Real Estate Professional, this is your chance to reserve your spot on this incredible new source of generating leads. When you sign up with Agent NEO, you get your own personalized Alexa app, which you can share on your social media, email-signatures and mailers. When anybody downloads our Alexa app using your link, they become your permanent customers. All their Real Estate inquiries will come directly to you via SMS/Email (No, you don’t need to have an Amazon Echo  to receive leads)

Just head on over to our website and signup for your free 7 day trial (No Credit Card required) https://neolocalagent.com

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We are launching “local search” soon…

Not everybody is always looking for a house all the time, but we want users on our platform and we want them to hear about the awesome Agents on our platform. So, we are about to release a local search feature to expand our reach to our customer base.
Every Real Estate Agent have their own preferred vendors/contractor lists. All you need to do is enter them into Agent NEO. So, when a user says “Alexa suggest me someone to change my faucets” or “Alexa, find someone who can clean my windows“, Alexa will start referring contractors to them from your preferred contractor list. And it will also brand the message saying “information provided by your local Real Estate Agent John Doe

 

TrustedVendors
This feature cannot work if we don’t have your trusted contractors in our system. So, we need your help by adding a few trusted vendors. Just login to our website and go to Vendor Lists. I promise it will take only 2 minutes.

 

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What is brewing at Agent NEO?

Have you told your clients to download your new shiny Alexa app?

So far, you could share your app on your facebook, twitter and linked in feeds. But once the feed gets old, nobody sees your cool new app. Well, we have a 3 step fix for that.

  1. Export your contacts from your CRM (Kunversion, Top Producer, Five Street etc) and save it as an excel file.
  2. Go to address book and import the excel file. Don’t worry about the column ordering, we will allow you to map the columnsUploadContacts
  3.  Click Send Invites. All Done! All your clients will now know about your Alexa app

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Upcoming Feature: Preferred Vendor List!

We are busy working on a really cool feature “Preferred Vendor List“. We all know that annoying drip campaign emails to keep in touch with your clients go into junk mail. The only way a client will remember you is if you can ADD VALUE TO THEIR LIVES! That is what this feature is all about.

VendorLists

 

$19.99 per month is awesome, but I still like to save every penny.

Thanks for noticing that we don’t rip off your wallet! Any other company in this business works like this in a nutshell.

How do all these lead gen companies make money?

  1. Sign up an Agent with big promises.
  2. Lock them in a 6 month contract (at the minimum)
  3. Charge hundreds of dollars in one time setup fees (you are clicking a button online, where is the setup fee coming from anyway?)
  4. Finally, give them “LEADS” with wrong phone numbers and email addresses. Oh!! And if the contact info turns out to be correct, give the same lead to 100 other agents, so that the poor “lead” gets overwhelmed with phone calls from 100 agents, when they are probably not even in the market to buy or sell.

How are we different?

  1. Voice platform is still very new, we never promise to inundate you with leads. Leads will depend on the area you are in. But for the small price you are paying us, you can still show off your “own Alexa app” to all your clients and leads.
  2. Imagine, an Agent talks to a lead for the first time and tells them, “if you ever see a home online and want to book a showing just tell Alexa to book a showing and I will get your showing request.” There is a certain “novelty factor” in that.
  3. Another feature we are working on right now is “Vendor lists“. Imagine your client gets a notification on their Echo. “Hey John, spring is around. And you know what that means, Mosquitos! I have a great list of trusted vendors if you ever need. Just ask Alexa to suggest a pest control company“.
  4. Now, let us come to the most important part “MONAAY!!!!” Our pricing model is based on ethics, not ripping people off!
    • No long term contracts. You just pay month by month.
    • Cancel anytime. We understand not every product is a fit for every person on this planet.
    • No cancellation charges.
    • Cancelling your account, will delete all your existing info, so email us to put your account on hold for upto a max of 3 months. That way, you don’t pay and all your info is still safe.

 

Are you a Broker or Realty group?

Did you know that we have great group discount for Brokers and Realty groups?

If you have more than 20 Agents affiliated with you, we can offer great corporate discounts. You don’t have pay for your Agents, they can pay for their own accounts, but they still enjoy the benefits of being associated with you.

If you want to pay for your Agents, we will not stop you either. We can give you bulk discounts, so you can offer Agent NEO as a value added service to your Agents.

In either case, just go here and register your Organization => https://neolocalagent.com/account/registerorganization and email us to discuss your group discount.

Address book changes coming…

What are we working on right now?

We are so obsessed with Agent NEO, that our small team dreams, thinks, eats Agent NEO all the time. One of us had their child act in a funny video based on Agent NEO (available on demand), So even our kids think about Agent NEO!!!

We are currently working on ,an ability for you to import your contacts into your address book. You will be able to import a csv file with your contacts into our system. In future you can sync your contacts from other CRM too.

What? What good does that do to me?

Here is how this is going to benefit you:

  1. Once you import your contacts, you will be able to send all of them an invitation with a simple button click to download “your Alexa app”.
  2. This is also in preparation for our Relationship Management features coming soon. Imagine, your client gets a message on their Alexa device. “Hey John! Spring is coming around, and you know what that means! MOSQUITOS! I have a great list of contractors who I personally trust. Just ask Alexa to suggest a pest control company anytime”.

When your clients know that you think about them and add value to their lives even after “the deal has closed”, they are most likely to refer you to their friends. We firmly believe that in this business, people who make it big are the ones who can avoid ‘Instant Gratification’ and think in terms of long term relationships, and we are building our product around that concept.